Hair Gel :: Business Management Studies

Hair Gel Brylcreem (brill-cream) was created in 1929. It was also invented at the Chemico Works in Bradford Street in Birmingham. Brylcreem was the first mass-marketed men's hair care product. Its purpose is to keep combed hair in place. The shiny look it gave to the hair was also fashionable for a time. Other substances, including petroleum jelly, were in use for this purpose earlier. During this time Brylcreem had the jingle which was "Brylcreem A Little Dab'll Do Ya" which was introduced to the TV viewers at that time. This greasy substance used by men, so they could slick and style down their hair. It comes in a tube and a small amount is squeezed out, rubbed between the palms, and applied to the head. The company brylcreem has been around for a long time. They market gels, wax and cream. Brylcreem are still around today, but they are not as popular as they were back then. They also tried to come back into the market as they tried to introduce new products and new packaging which was in 2002. The problem they had was that they sat back and let other companies join in. At that time they did not market very well. So now at the moment, not that many people use the product. So this company shouldn’t really be a problem for me. Dax This Company has just started over in the UK but is quite well known in the USA. The company has been established in 1983 in the USA and brought over to UK in the year 1994. There weakness is that they are not well known but are beginning to be known quite well. They have no marketing strategies out. They have two types of waxes out on the market. One of them is called â€Å"wave and groom† and the other â€Å"short and neat†. People have made complaints about there products before. The wave and groom product because it actually sticks to your hair like glue and people also say because their product is partly made out of oil it id hard to get out of your hair. They also supply a shampoo to get the wax out but it doesn’t say that on the wave and groom tin. They are a not so big here as they are in USA so my product should be able to withstand them. TRE semme TRE semme only do only one type of wax. They also do fibre putty which is a sticky wax. TRE semme has only been marketed nation- wide from August 2004. The products they do are shampoo’s, mousse,