Marketing Plan for the Kidz-IDz Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Plan for the Kidz-IDz - Research Paper Example At the same time, the target market of the company is ready to take part in the educational process for learning different safety precautions. One of the important elements of the marketing plans is the marketing mix or most commonly known as the 4P’s of marketing (Kotler & Armstrong, 2010). In this section the strategies of 4P’s of marketing with respect to the e-business are presented. Kidz-IDz presents the parents with different options and products which can facilitate the parents in the process of keeping the children safe. Different kits offered by the company includes different identification details about the child along with the picture identity. The main kit, known as Kidz-IDz kit consists of different products like identification card with photo, medical card, fingerprinting, and several other tools (Kidz-IDz). With the help of all of these tools, parents can make sure that all essential measures are taken for the safety of the children. This product will car ry all necessary information about the child and if he or she get lost somewhere or get indulge in some medical emergency, it will become easier to take life saving measures and contact the parents. Apart from this, the data and information can be converted into electronic information which can be forwarded to different institutions quickly in the case of emergency. Along with this the company allows the parents to update the data regularly in order to make sure that the data is not outdated. All these safety items.