Halina Mountain Resort Part Essay

Victor Herrera, chairman of the board of Blue Heights Realty & Development Corporation, desired to launch his companys first big project, a mineral hot spring rectify at Bucal, Calamba, Laguna named Halina Mountain Resort (A). He wanted to make it as something he could leave for his family. Blue Heights Realty & Development Corporation was organized in October 1976 attached in owning, improving and managing real estate it is considered a stable company with authorized capital stock of P1 M and paid-up capital of P900T. The proposed resort was planned to establish to their 2.2 hectare overthrow in Bucal, calamba, Laguna.The land was smooth of 1.5 hectare Victor inherited from his father in 1974 and the other 700T hectare which he purchased from his commission from commodities trading. Upon the proposal of the project, Victor asked his son Victor Jr. to make a great deal and gathered enough data and information about the vicinity and its rival resort. Also, he made an application w ith the Ministry of Tourism requesting the commendation for the establishment of the resort stating his reasons for release into the resort trade. And lastly, he made a loan application for a P1.3 M with Far East bank and Trust Company however, there is no assurance if it would recognize the merit of his proposal, with a complete paper requirement, Herrera strongly believed that his project is viable & attractive and their reports are unbiased. The only problem would be the approval of his loan application with the Far East Bank and Trust Company.I. Statements of the Objective/s* To pursue the loan from the bank and continue with the desired project for the resort. * To be able to impress the management of the bank to grant their loan. * To seek ideas that depart make the Halina Mountain Resort a unique place that will stall out against its anticipated competitors.II. Central Problem/s* Loan ApplicationIII. Areas of Consideration* Strengthsi. New ideas are being brought upii. Wi de/spacious land to utilizeiii. Strong market studyiv. Road sidev. New business along the area* Weaknessesvi. Large number of competitorsvii. No enough finances to start the projectviii. New business that the banks are too meticulous to grant their loan application.ix. Limited facilities set up by the Tourism surgical incision of Laguna. * Opportunitiesx. Create new offerings that will make the resort a different one. xi. Offer packages that are affordable.xii. Apply for the approval of the Tourism Department for the additional facilities for the resort. * Threatsxiii. blow to be granted by the bank with their loan application. xiv. The public may non patronize their new resort. xv. A lot of competitors are near the area.IV. secondary Courses of Action1. Halina can present to the bank the result of the market study made by Herrera for their application of loan to be granted.*Advantagesa. It will make the resort look more competitive and strong.*Disadvantagesa. Unsure if this new business will be accepted by the public.2. Halina can make it a new moving in of business and make it a subsidiary business by their company.*Advantagesa. More funds may be used without applying a loan from the bank.*Disadvantagesa. The resort will now be a company owned.3. Halina can offer membership schemes that will generates funds for them to materialize the project.*Advantagesa. It will make the resort a nonpublic resort where members can only use the facilities of the resort.*Disadvantagesa. Limited market segment.V. Strategy FormulationI, therefore, conclude that the best solution to the problem is the alternative course of put to death no. 1, where the Halina Mountain Resort will present to the bank the studies made by their selected firm that their proposed business is a strong and competitive one. They must apologize what are the edges of their resort over their competitors that will make them a unique place to stay.VI. Plan of Action1. Set a meeting with the proper r egimen of the bank and discuss the project. 2. If approved, materialize the project and supervise well the actions taken by the people of the resort. 3. Find alternative ways to promote the resort with a minimum cost, i.e. social networking sites. 4. Always make a customer evaluation for management to know what should be improve with their services and facilities.VII. Potential Problems* What if the bank would not approve their loan application? * What if the result of the project will not turn out as planned? * What if there wont be any customers that will patronize their resort?VIII. Contingency Plan* Halina should try the alternative course no. 2 and pursue the project their company as the head company of the resort. * Find other alternatives that will make the project more attractive to the target market and create a team that will market the resort. * Offer packages that will make it more appealing to the public to try their resort.