Mathmos Ltd Dissertation Example | Topics and Well Written Essays - 4500 words

Mathmos Ltd - Dissertation ExampleIn this report, an in-depth analysis of Mathmos Ltd has been make with the help of different tools such as SWOT Analysis, PESTEL Analysis, and Porters Five Forces Model etc in order to determine the key areas of strengths as well as weaknesses to improve and enhance the overall mental process of the company. In the second lineament, different methods have been discussed that can be used to increase the revenues and establish the nock in the industry. The main objective of this paper is to identify managerial ways for Mathmos Ltd which is facing a pin due to lack of innovation and proper management. Recommendations are given that can be implemented to ascension the business as change magnitude competition offers many challenges in todays world. Mathmos Ltd. Introduction Mathmos Ltd is a privately owned company located in London, United Kingdom. It primarily sells Wholesale lamps, Ceiling Light, ceramic Lamps, Modern Lamps and Tiffany Lamps. The annual revenues of the company are 4,822,851. It strives to produce new climb down technologies to delight its customers. The Mathmos Mobile trudge was the first rechargeable LED which developed many products such as Aaron Rincovers Bubble and discolor changing aduki commence etc. Bubble became very popular and excessively received many awards the likes of an IDEA award, D&AD commendation, Red Dot Award and many more. Some of their products are also invented and designed with the help of external designers. Talented designers are always encouraged to be a part of Mathmos products. Background of the company It was established in 1963 by Mr. Walker who invented the first lava lamp. The lamp immediately gained the attention of the customers and gross sales increased at a higher rate in UK. It also get oned in many movies and films. In 1989, the company was taken over by Cressida Granger and David Mulley. They modified the lamp according to the modern times and introduced a whol e range of ambient lights. Initially, the products were designed and manufactured in the house but due to its popularity and increased demand, the company doubled in size each year. In the late 1990s, cheap duplicate copies of the lamp begun to appear in the market. This was a potential threat to Mathmos and change was required for the survival and success of the company. In 1998, the repair owner of the company was Cressida Granger as David left the company. The company was hit by the global quoin and the size of the organization was reduced in order to compete in the rapidly growing environment. Since accordingly Mathmos is following the strategy of constantly offering innovative designs. A program of new product training was launched to differentiate their products from the copied ones. Product manufacturing was shifted overseas to offer more competitive prices. Mathmos is a small company today but it still has a wide range of good quality products. Their main focus is towar ds lighten up and it markets its product on the international level through retail and wholesale channels. Products It offers a wide range of products which include Lava Lamps LED & Mood lights Space Projector Airswitch lights Candlelights Lamp shades SWOT Analysis SWOT stands for Strength, Weaknesses, Opportunities and Threats. It is a strategical tool to audit the organization and its environment. It specifies the objective of the business and evaluates these four factors to determine the key issues faced by an organization. Thus, we will determine the key issues faced by Mathmos on the basis of which future predictions and measures can be taken. The aim of this analysis is to discover new alternatives to increase the performance and profitability of Mathmos Ltd. Strengths It is the pioneer in the light manufacturing equipments. It enjoys a dominant position in the light manufacture industry due to their high-quality products. It provides free informatory services by consulting spaces. It has a strong network of distribution channels which enhances its efficiency in the sales talk of products at the right time. In order to stay in the world of