Aviation strategy- course assignment Essay Example | Topics and Well Written Essays - 4500 words

Aviation strategy- course assignment - Essay ExampleMaking use of its point to point flights, the airlines gives regular draw flights for the in brief distances, for example from Los Angeles to Las Vegas, etc. In 2008, sou-west served 438 nonstop city pairs, in 64 cities in 32 states and carried over 101.9 million passengers, the most of some(prenominal) domestic carrier. As the low-fare leader, Southwests average ticket price was $119.16 in 2008, up from $106.60 in 2007 compared to an average price of $139.40 in 2008 at its closest competitor, Jet Blue.The Southwest Airlines has a focused strategy, it has defined target marketplace and does not scramble its efforts to gain benefits from all over. Instead, it has selected a niche segment, to cater their needs better.Target market - the market that the company focuses are the low address and entertain conscious travellers, with no frills but a comfy journey. It focuses on customers that have to travel short haul, these include p assengers that travel for their business, are time conscious as well and also include residential customers that prefer travelling for vacations and seeking best value for their spending.Product offering - With focused target market, Southwest has a differentiated product (service) offering, it describes its service offering as short haul, low fare, high frequency, and a point to point carrier in the United States airline industry. The informal and casual but dignified journey experience is the whole package. It does not contribute meals, a pack of peanuts would do, there are no assigned places, no transfer of luggage and no class differentiation either, in form of primary class or the business class etc. Whilst the average cost of a meal serve per passenger in the airlines industry is approximately $5, the cost for Southwest airlines is around 20 cents (Rose, 1999)3.Pricing structure - since Southwest Airlines distinguishes itself as the low fare